Verb Coffee Roasters and Groundwork Common Cafe Branding

Simultaneously Trendy and Timeless

Concord, NC's Groundwork Common is so much more than a coffee shop. The establishment, family-owned by pioneers in the area's coffee roasting, provides a place of comfort and community for its customers, as well as high-quality small-batch roasted coffee. Owners Gabe and Danyelle were highly inspired by many other businesses across the nation, but their goal was to be unique and inclusive. Utilizing a high-contrast color palette and movement-foused stylized text, the brand is versatile yet clean, trendy yet timeless.