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The Chocolate Moose

From wedding stationery to small business rebranding.

Emily originally came to Tied & Two via Etsy looking for wedding invitations. A few months later, she realized we could help her with so much more–particularly for her small business.

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While The Chocolate Moose was first established in 2011, four Clemson University grads took over management in the last few years left with a recognizable brand from previous owners. When co-owner Emily came across our rebranding work, she reached out looking for an upscale makeover for their elementary logo.

Incorporating the current color palette to maintain recognition and the right amount of consistency, we created a clean yet unique new logo with a vintage flare those with sweet teeth can't resist.

Our work for The Chocolate Moose will be ongoing during the year of 2019, with the launch of their fully-developed branding guidelines for consistency and recognition. With the incorporation of exclusive imagery, graphics, and patterns, The Chocolate Moose will evolve entirely yet at a pace perfect for current customers to keep up with the changes.
Branding Guidelines:

A set of standards and rules to explain how your brand should be represented, including fonts, color palettes, usage allowance and limitations, and most importantly the mission of the company.