MAP (My Accumulation Plan) is a new investment program from CornerCap® which is directed towards millennials and other clientele who would yield the benefits of lower account thresholds. As a program of a prestigious financial institution, MAP wanted a solution that was youthful and modern, yet professional and clean. Our focus was on the acronym of the company, allowing it to grab the attention of a young professional market.
The clean, thin lines of the entire logo and alternatives in combination with a color palette of earth tones are both trendy and timelessly inviting. The unique entwining of each letter in MAP is a nod to a roadmap, subtly reminding clients of the familiar maps they use consistently. This branding project came to be simple, yet exclusive to the CornerCap® brand and likewise unmatched in the industry.
With the creation of a custom website, the brand was further established with a modern feel that set the tone for the remaining marketing collateral.