Owner Skye Holmes of House + Holm realized her long-time dream of opening her own small business, offering simple yet high-quality products for the home. In order to keep the focus on the products, the brand needed to be clean and precise.
Skye and we were on the same page when it came to the logo–a timeless wordmark as to not overshadow any product, yet customized to their company. We chose a serif with thin tapered feet for a light and uncomplicated feel and paired it with a straightforward modern sans serif as an accent against the classic text. House + Holm's coordinating collateral was designed to feature the business owner and products with the subtle reminder of the brand.