Owner, Kim, of Bare Cookies wanted a logo and brand that would exude excitement over her NEW gluten free (sometimes vegan) cookies. We created a fresh, and youthful branding package with exciting pops of red, and royal green accents. The sans serif primary font creates movement that is paired with a subtle bear silhouette to create a truly unique and recognizable brand. A handful of playful cookie crumbs surrounding the wordmark add the hint of your delectable products, while the accent serif font allows the logo overall to be classic and professional. The red-centered primary color paired with a complementary deep teal will stand out like no other in a sea of neutral-heavy competitive bakeries, highly tempting potential customers.